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How to Make Short-Form Videos That Stand Out

Hootsuite

Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Users are drawn to videos that feel honest, real, and sincere.

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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. Mobile App.

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