Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. This lets us run a report that delivers learnings to our product team and provides us with a better understanding of customer sentiment. Social is where these ideals intersect.

Team 63

Team Products Nielsen Patterns 63

The Realtime Report

MARCH 24, 2016

However, despite companies’ sentiments, many would be better off staying at home. In a recent study done by Nielsen across 800,000 UPCs and 92 million promotion events, it was discovered that two-thirds (67 percent) of promotions didn’t even break even.

Retail 79

Retail Nielsen ROI Sentiment 79

Twist Image

JANUARY 26, 2017

You would think that as the Internet took hold, that this sentiment would dissipate. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings. Still, the debate raged on. It was never an apple to apple comparison. You would be wrong. yet (not sure this is true?

Platform 40

Platform Nielsen Publishing Advertising 40

SocMed Sean

JANUARY 8, 2012

In their article Friending The Social Consumer , Nielsen reports that: More than 40% of consumers go online to check reviews and consumer feedback before purchasing consumer electronics. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

NOVEMBER 20, 2015

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians.

Twitter 60

Twitter Nielsen API Patterns 60

Hootsuite

MAY 18, 2023

Data from Nielsen found that globally, an average of 64% of TikTok users say they can be their true selves on TikTok, while an average of 56% of TikTok users say they can post videos they wouldn’t post elsewhere. This sentiment isn’t limited to a particular locale, language or culture.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. When executed incorrectly, however, certain mistakes can prevent your company from maximizing the potential of this strategy.

Influencer 60

Influencer Brands Marketing Authentication 60

Razor Social

MAY 15, 2019

improved sentiment) More product enquiries, trials Visits to specific landing pages Decision Higher proposal rates from interested prospects Action Higher conversion rates than cold channels Advocacy Referrals from existing customers. According to Nielsen, 92% of consumers trust recommendations from brand advocates.

Influencer 104

Influencer Social Media How To Campaign 104

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. This sentiment can help promote a sense of cohesive culture and increase performance. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

NOVEMBER 20, 2013

In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. As head of Salesforce’s social media efforts and strategy, I helped build Marc Benioff’s social imperative.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

JANUARY 28, 2016

According to Nielsen, peer recommendations are the most trusted form of marketing today, so encourage your employees to share and discuss content on their social accounts. Employees will provide honest opinions (or what they’re passionate about), and those sentiments don’t deviate much from the way you’re customers and prospects will feel.

Content 60

Content Nielsen Delicious Sentiment 60

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. number of retweets on Twitter, number of comments per blog post), brand sentiment and customer retention.

Social Media 198

Social Media Tools Tips ROI 198

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Before you jump into the day’s hottest trend, be sure to use a sentiment analysis tool to understand how people are really feeling about the topic. Half of all B2B marketing content is created to generate brand awareness.

B2B 121

B2B Instagram How To Marketing 121

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

JANUARY 24, 2012

” He then describes the usefulness of awareness, buzz, reach and sentiment as measures of social media value. Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter. Social Media Report: Q3 2011 by Nielsen Research. Here’s the source.

Social Media 190

Social Media Tips ROI Nielsen 190