Pam Moore

APRIL 6, 2019

Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience. Social media is equivalent to one big fat focus group that never sleeps. It's there for the taking.

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Campaign Social Media Content How To 60

Hootsuite

JUNE 28, 2023

Dark social is the oldest social network in action: private, untraceable human-to-human communication. With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. What is dark social?

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HootSuite URL Analytics Forums 120

Sprout Social

MARCH 7, 2022

If you need to understand how a current event is affecting your brand perception, you don’t have any time to waste. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness. How to conduct rolling, real-time brand surveys with Sprout Social.

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Survey Brands Sentiment Template 93

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. How to do Facebook Marketing Research.

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Research Nielsen Sentiment Facebook 107

Sprout Social

JULY 6, 2023

To prove how social fulfills business objectives, it’s essential to dig deeper. In this guide, we break down the benefits of social media data collection, how to mine for meaningful data and tools you can use to automate your data collection workflows. But raw data points without context don’t tell the full story.

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Data Social Media Metrics Analytics 133

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan.

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Sentiment Analysis Template Templates 145

Sprout Social

JANUARY 20, 2021

Want to learn more about how to conduct keyword research? Analyze industry and brand-relevant conversations on social media. Consulting peers—either in person, or online via product review websites or social networks—is consistently among the most trusted ways for buyers to source information. Download the guide now.

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B2B Research Sentiment Marketing 114