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The Importance of Social Media in a Successful Marketing Campaign

Kikolani

Just as the “dot com” revolution is still being talked about, many believe that the social network revolution may provide companies with an opportunity to grow as never before. By taking full advantage of all the benefits social media has to offer, a company can expect to achieve three things. Why is this so important?

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. Small businesses can’t always follow by example, unfortunately. They might have to spend time doing instead.

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Are You Growing Enough Voices

Convince & Convert

I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. Made it better than we could ever do on our own!

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Social Pros 25 – Alison Carlman, globalgiving

Convince & Convert

I usually record Social Pros with a 40 of OE and I’m actually pouring some on to the ground now for Digg and for Stephen Covey. At one point, Digg was the poster child for Social Media and Web 2.0 DJ Waldow: Perfect example, I mean, you and I have changed jobs several times. MySpace had ad revenue goals around it.

Digg 113
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133