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5 Search and Social Trends for 2011

Convince & Convert

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Traditional marketing creates demand. Social marketing fulfills demand.

Trends 124
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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Get People to Your Social Sites and Keep them Coming Back You have all of these great social sites but nobody knows about them! Here are some ways to drive people to your social sites and then keep them engaged. Restaurant?

Sites 204
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Making Contact: How You Deliver Your Content Matters

Convince & Convert

Doing so allows you to control each visitor’s experience and direct them to the information that they will find most useful and engaging. Utilizing sites like DocStoc , SlideShare , Scribd , and Visual.ly Contains engaging subject lines designed to ensure an open rate of at least 20 percent. Social Media Channels.

Content 142
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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Upcoming events / sponsorships / speaking engagements (with speaker bios included). Upcoming events and speaking engagements should include the date, name of the conference or event, a description of the company’s participation in the event, and links to the conference website and the speaker’s bio (if applicable).

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Social network commerce and referrals: Rubbish in, rubbish out?

The Way of the Web

The networks included ranged from Facebook and Twitter to the likes of Foursquare, Scribd and Meetup. The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing).