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2011 PR Trends – Unlock and Socialize Existing Content

Proactive Report

One way to do this is to publish your content on social platforms like Scribd, Slideshare, Docstoc and Issuu – they all have over a million unique visitors each month. Google Trends shows how searches for Scribd took off in 2009 and stayed high through 2010. Why is this so important? Follow me Twitter.

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5 Search and Social Trends for 2011

Convince & Convert

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). We talked about the convergence of search and social media, and how content marketing is bridging both areas. Trends to Watch in 2011.

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Trending Sources

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Social Media and Village Crisis Comms – Local Gov Councils and Emergency Services #NSWFires

Laurel Papworth

We often talk in social media that it’s not about the Likes but about Engagement. Most companies and organisations are looking at less than 1% engagement so 200% is phenomenal. The unofficial (fan-run) NSW Emergency Coverage have 164,000 likes but 268, 000 people “talking about this”.

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How to Get People to Your Social Sites and Keep them Coming Back.

Saying It Social

Here are some ways to drive people to your social sites and then keep them engaged. Really like this sign from Dillard’s because it tells you what benefits you will receive by engaging with them on their social sites. Here’s a sample: View this document on Scribd 4. Have a sign up at the check out counter.

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Making Contact: How You Deliver Your Content Matters

Convince & Convert

Doing so allows you to control each visitor’s experience and direct them to the information that they will find most useful and engaging. Utilizing sites like DocStoc , SlideShare , Scribd , and Visual.ly Contains engaging subject lines designed to ensure an open rate of at least 20 percent. Your eNewsletter.

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

When it fails to engage Australians, and it will, after a couple of articles in traditional media touting that social media sites like YouTube don’t work for not for profits please send people to this article? View this document on Scribd. CONTENT CREATION: Get Community engaged in content. Do me a favour? Win Win.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Upcoming events / sponsorships / speaking engagements (with speaker bios included). Upcoming events and speaking engagements should include the date, name of the conference or event, a description of the company’s participation in the event, and links to the conference website and the speaker’s bio (if applicable).