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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. Community Management/Engagement. Social Media: Getting Started, Implementation, and Execution. How to Measure Social Media Marketing Performance (Social Media Examiner): KPIs. That’s how you are accountable for your social media involvement. SEO: Information. Link Building.

Marketing 279
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Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. This is a huge challenge for someone who wants to sell their product using social media.

Sites 101
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. Social Media: Who Can Show Us the Real Value?

Marketing 265
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us We have all engaged in debates over the past few years about social media. If so, how?

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How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. It’s simple: talk or write about things that interest me!

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

As a result, engagement goes up as the page appears very active. Therefore, beyond letting them have control, grab the mic regularly (a few times per week and daily if possible) and engage your community. After all, every interaction shows up on the Fan’s news feed. Give them a reason to be actively engaged.

Facebook 279