Social Media Today

AUGUST 20, 2023

X is bringing back its Client Council as it works to regain advertiser trust.

Meeting 148

Meeting Advertising 148

BeingOptimist

AUGUST 20, 2023

Breaking down the jargon of the marketplace helps us better navigate and comprehend various strategies utilized in conducting business. One such commonly found term in classified advertisements and online selling platforms is ‘OBO,’ a three-letter acronym that influences how transactions take place. Standing for ‘or best offer,’ OBO plays a significant role in defining how goods and services are priced, providing an avenue for negotiation between buyers and sellers.

Proposal 93

Proposal Price Advertising Influencer 93

Social Media Today

AUGUST 20, 2023

X is bringing back its Client Council as it works to regain advertiser trust.

Meeting 148

Meeting Advertising 148

Jon Loomer

AUGUST 20, 2023

Stop overcomplicating this! Optimize for the action you want… When you set a performance goal of link clicks, landing page views, or engagement, you are likely throwing your money away. Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that more engagement will equal more sales.

Campaign 78

Campaign Advertising Engagement Organization 78

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Social Media

Social Media Today

AUGUST 20, 2023

Meta's Advantage+ campaigns are driving better results for many brands.

Overview 148

Overview Publishing Tools Campaign 148

Audiense

AUGUST 20, 2023

This week we’re toasting some of most innovative campaigns in the alcohol sector as part of the Contagious spotlight series. It’s been a challenging period for the industry, with YouGov reporting a 42% decline in on-trade beer sales across Europe, plus a shift in consumer behaviour that has seen a quarter of Brits who increased their alcohol consumption drinking alone.

Campaign 78

Campaign Report Industry Brands 78

Forbes Social Media

AUGUST 20, 2023

Google is rolling out a big AI-powered upgrade to Google Photos that will make it much easier to explore and share a growing library of photos and videos.

Google 95

Google Features Library Video 95

Social Media Today

AUGUST 20, 2023

The changes keep coming from the company formerly known as Twitter.

Company 148

Company Twitter 148

Social Media Today

AUGUST 20, 2023

The changes keep coming from the company formerly known as Twitter.

Company 148

Company Twitter 148