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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Let’s not discount the older generation though. engagement rate.

Instagram 101
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Duolingo’s Social Media Strategy: A Shockingly Hilarious Adventure

Keyhole.co

The account features trendy reels starring Duo with odd and fun memes and boasts 2.4 Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. Duolingo also starts online conversations by sharing user-generated memes. million followers.

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How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . Making sure to alert your customers about special discounts, new releases and updates. . Social Listening means actually monitoring conversations people have on social media.

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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

If you’re new to paid social, 2020 is an interesting time to get started. Confinement during the pandemic has people using social media more all over the world. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is organic social media?

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3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

million, representing almost 30 percent of American social networkers, predicts eMarketer. A study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. More than 80 percent of pins are re-pins. alone will reach 59.3 Image via eMarketer.

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47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Then use a trending hashtag to get out in front of a whole new audience. Make sure you’re looking at trending hashtags based on location. Announce a theme-of-the-day and ask your followers to chime in and share around a hashtag. Create a streamlined look and feel across all of your social networks.