How to make sure you’re marketing to Gen Z the right way
Sprout Social
NOVEMBER 11, 2019
Don’t forget that Snapchat is the most popular social network for Gen Z based on social media demographic data. The concept of time-sensitive, ephemeral content that “disappears” is an element of social media that young customers have grown accustomed to. Tap in their FOMO with time-sensitive posts.
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