Remove Data Remove Paid Search Remove Small Business Remove Survey
article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88
article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. She is a passionate writer who specialises in creating data-rich stories across relevant themes in digital marketing. Guest post by Cheryl Joy.

B2B 198
article thumbnail

A Guide to Conversion Rate Optimization Tool Categories

Razor Social

Formstack – This is a great tool for building any type of online forms, including contact forms, newsletter sign-up, event registration forms, surveys, etc. When you set up your funnel and your conversion goal, you’ll also be able to see a nice visual report of the data you’ve been gathering. Page Optimization.

article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264
article thumbnail

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. They already have the credit card data put together.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Between large and small businesses? Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. And yet—there were 5.3