Social media personalization: The opportunity and risks to consider
Sprout Social
JANUARY 9, 2024
As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. With our Salesforce Marketing Cloud integration , customer data is enriched with social data so you can deliver a world class, omnichannel customer experience.
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