Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. Throughout all the major social media platforms and channels of course. This wasn’t the right project at the right time for crowd sourcing. Tags: branding social media Gap Gap logo. We identify with this… So here’s what happened. They went off.

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Social Media Crowdsourcing Retail UGC 209

The Realtime Report

NOVEMBER 27, 2012

The company used its customer newsletter and social media to promote the event. From its Model Citizen photo campaign to its Disco Open Source Project to its ThinkTank Community Idea Factory, Betabrand has built its brand around customer engagement. ”Compensation: pants.” ” A total of 20 hackers showed up.

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Brands Organization Hosting How To 192

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

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Airlines Sentiment Hotels ROI 115

Convince & Convert

APRIL 8, 2010

link] project hires [link] fully agree, @jaybaer- the limited abiliy to create content makes the #ipad a toy, but not a substitute for my #macbook lindavandevrede Jay – if you were going on a trip that would take you out of town for a week or more, would you bring just your iPad, or your iPad and MacBook both?

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iPad Content iPhone Wireless 137

Later

JANUARY 23, 2019

Whether you want to collect feedback on your products, crowdsource ideas, or simply entertain your followers, poll stickers offer an entirely new way to engage with your Instagram audience! Canva’s mobile app is fantastic for creating stunning social media graphics. Not sure how to use Instagram Stories polls for your business?

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Instagram Template Templates Hashtag 104

Later

MAY 28, 2020

As a brand, Pride Month offers a chance to celebrate, show support, and raise awareness of LGBTQIA+ rights on your social media channels. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

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Campaign Social Media How To Instagram 60

Later

JUNE 18, 2019

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

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Campaign Social Media How To Instagram 56