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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. ” How to Host a Brand Hackathon. And would you host a hackathon for your brand?

Brands 192
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The three skillsets of highly effective marketers

The Way of the Web

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.

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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

Other issues include whether you want to host it yourself or are happy for the content to be sat on someone else’s server, and whether you need to restrict access. On the first point, by and large hosted wikis are far easier to use and more functionally rich than those which you manage yourself. Get the content on the wiki.

Wiki 150
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Before I was in marketing, I was in tech support. Guilty as charged!

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Inclusive Design for Social Media: Tips for Creating Accessible Channels

Hootsuite

But social media marketers can practice it, too. Marketers should view staying informed about these updates as a responsibility. Inclusive social media marketing is just good social media marketing. And at the end of the day, that’s just being a good marketer. compliance standards. But it shouldn’t need to be.