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What are You Supposed to Measure in Social Media?

Direct Marketing Observations

Here is your answer from Tom’s post: Most of Facebook’s user data (and, even worse, an indeterminate amount of Facebook’s user data ) is not exposed to sites and services that measure sentiment, buzz and influence.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

With its excellent performance, many international companies trust the system because it provides accurate information about how fans and customers across the world say about them on social media platforms and other online sites. Crimson Hexagon. Crimson Hexagon is among the top performing social media monitoring tools.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. It’s one thing to know that users aren’t staying on your site, but it’s completely different to know why they aren’t staying on your site. Forget Focus Groups.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

As part of your reputation, there are also online reviews, which are shared a lot and heavily influence search listings on sites such as Google. You may also want to isolate any clicks through to your web site and leads generated. They have 230k news sites in their index. Crimson Hexagon. Historical Analysis.

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Profiling your social customer

Jeff Esposito

or Google analytics can show the traffic driven to your site from social media. Tools that can do this for you include Lithuim Social Media Monitoring, Radian6, Spiral Heat and Crimson Hexagon. If tracking leads is one of your key performance indicators, a service like Bit.ly

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Get Shareaholic test Filed under Guest Posts , MeasurePR , Measurement , Public Relations | Tags: analytics , automated media measurement , seth duncan | Comments (10) Site settings comment help? Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon).