What You Need To Know About Programmatic Advertising For 2019 And Beyond
Social Media Strategies Summit
SEPTEMBER 12, 2019
Once confirmed, the publisher would take over running the campaign. This required the buyer to relinquish control to the publisher. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 Traditional vs. Programmatic Media Buying.
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