Ignite Social Media

MARCH 23, 2020

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. What is Working Well for Brands on Social Right Now.

CPM 175

CPM Social Media CPC Sample 175

Ignite Social Media

SEPTEMBER 4, 2019

While we’ve seen this move rewarded with media efficiencies in CPC or CPM, we have noticed engagement can suffer, as some placements (like Marketplace ads or right-hand rail placements) are not as conducive to engagement as the newsfeed. Increased Priority on Private Messaging and Facebook Groups. Want to learn more?

Trends 146

Trends Facebook CPM CPC 146

Hootsuite

OCTOBER 28, 2019

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post. STEP 2 : Check it often.

Metrics 112

Metrics Social Media CPM CPC 112

Jon Loomer

JANUARY 29, 2019

Is the CPM also going up? As with the videos, you then have the option of continuing to target that group during those 14 days, but with a different ad. Let’s assume a CPM of $10, which would mean $10 per 1,000 impressions. Try a different group before coming back to it later. Is the campaign profitable?

How To 167

How To Facebook CPM Campaign 167

Jon Loomer

NOVEMBER 15, 2018

During the past couple of years, my primary list builder has been a monthly webinar. That’s why I stopped my monthly webinar after April’s edition. And so, I finally restarted my monthly webinar, albeit temporarily, in November. I’ve thought of turning my webinar content into a video series. Exclusions.

Facebook 167

Facebook Library Cost Sample 167

Jon Loomer

FEBRUARY 17, 2017

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. The webinar is a comprehensive, exhaustive 90-minutes. But you may be reaching that group of people at the wrong time.

Advertising 167

Advertising Facebook CPC CPM 167

Justin Levy

JUNE 23, 2010

In Chapter 3, “Establishing a Corporate Presence,&# you explore establishing a corporate presence including a deep dive into Facebook Pages and Groups. You learn about creating an ad, setting a budget, selecting cost-per-click (CPC) or cost-per-impressions (CPM), discovering your target audience, and using Facebook Insights (analytics).

Facebook 259

Facebook Marketing Privacy Class 259