Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279

B2B Marketing Mobile CPM 279

Hootsuite

JUNE 11, 2020

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., This makes sense when we remember that YouTube is as much a search engine as a social platform.). For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. per 1,000 views).

YouTube 145

YouTube Marketing Campaign Guidelines 145

Little Web Giants

NOVEMBER 4, 2014

Graph Search is a semantic search engine that lets a user search with natural language terms such as “Restaurants in Berlin my friends have been to”. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Graph Search is a semantic search engine that lets a user search with natural language terms such as “Restaurants in Berlin my friends have been to”. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

Social Media 28

Social Media Facebook Marketing CPM 28

Twist Image

DECEMBER 18, 2015

Have consumers engaged with our mobile application? From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. Today, MediaPost published the article, TV Still Gets Lion's Share of Ad Budget. A cheaper CPM does not equal campaign success.

CPM 40

CPM Brands Affiliate marketing ROI 40

Sprout Social

JULY 26, 2019

The tool you use for editing, scheduling and publishing any form of written material for the web. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. SEM – Search engine marketing.

Social Media 112

Social Media Software CPM CPC 112

ProBlogger

AUGUST 29, 2016

We usually publish two podcasts episodes for week but while our ProBlogger event is on and it is going to be on in a week and a half from this episode goes live. The question of writing long posts versus breaking up posts into short posts and publishing them as a series is one that I do get fairly regularly.

Eventful 29

Eventful SEO Blogger Questions 29