Brumby’s Bakeries and Negative Criticism in Social Media COI
Laurel Papworth
JULY 11, 2012
The backlash was enormous on social media sites such as Twitter, on Facebook and so on. Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Even initials.
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