How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. Examples: facebook, twitter, blog, newsletter, etc. Examples: cpc, organic_social.
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