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10 Free Social Media Marketing Tools You Should Try

agora pulse

Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost. If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account. Facebook Barometer.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Types of social media ads. Moms, meanwhile, love Facebook.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns. Metrics like CPM, CPV, and CPC compete reasonably well.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

Basically, they’re tracked data related to a company’s presence on individual platforms like Facebook, Twitter or Instagram, or across all social platforms collectively. Chances are, your social team sets SMART social media goals. Your social media KPIs should also be SMART: Specific: Be as clear as possible.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They’re not affected by changes to third-party cookies or the Facebook pixel. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Facebook and Twitter, for example, typically have lower engagement rates (e.g., 3% to 6%).

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