Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

Campaign 154

Campaign CPM Facebook CPC 154

Bill Hartzer

AUGUST 21, 2012

– Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) . – 2+ years PPC / paid search marketing campaign management experience. – BS/BA degree. – Analytical mind.

Engineering 109

Engineering Paid Search CPA CPM 109

Hootsuite

OCTOBER 27, 2020

SEMrush’s figures also reinforce a finding that we’ve highlighted in previous reports: Yahoo! Indeed, the latest data show that Yahoo! Reach isn’t the only factor that marketers should consider when building their plans of course, but with these numbers suggesting that Yahoo! Once again though, Yahoo!

Report 145

Report Social Media Yahoo Analysis 145

Kikolani

AUGUST 6, 2012

First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. When you go to setting up you FB Ad campaigns, you’ll have the option to choose from either CPC or CPM. They have a reason behind their madness.

Syndication 122

Syndication Aggregator CPM CPC 122

Convince & Convert

JULY 23, 2013

Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. They’re the ones who spend £300,000 to buy a one-day homepage takeover on Yahoo! If you want to waste money, buy media. If you want to make money, target the right people. 2) Analyzing the Wrong Metrics.

Buy 136

Buy CPA Metrics ROI 136

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%. Listen Now.

CPM 118

CPM Advertising CPC Compete 118