Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? RK : Measuring social media’s direct impact on sales.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

MARCH 3, 2010

Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand? Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand? I am learning a ton and more importantly applying it.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 21, 2010

I get that you need to be able to talk about what you know and have examples, but the conversation would have been more engaging if the conversation centered on the concept as a whole. Thx for the shoutout to @ExactTarget and @CoTweet! It's as good an overview of SXSWi as I've seen.

Social Media 126

Social Media Strategy Conference Eventful 126