Hootsuite

SEPTEMBER 7, 2021

Social CRM (customer relationship management) is becoming the expected standard for businesses of all sizes. Brands can no longer afford to use social media in isolation. The valuable insights gleaned from social interactions need to be available to all departments. What is social CRM? 5 social CRM tools.

Social CRM 128

Social CRM Strategy HootSuite Microsoft 128

Dave Fleet

JULY 18, 2011

People who are pressed for time and just want to get the answer with no frills may prefer quick step-by-step how-tos, for example, while others look for more social interaction and conversation. If you can, take the time (and/or money) to do the research to identify those needs.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Mindjumpers

APRIL 28, 2011

At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Social CRM. Best Marketing Within Social Games. Best Relationship With Blogs.

SMS 170

SMS Social CRM Reputation Campaign 170

agora pulse

MAY 8, 2019

Here’s an example of a useful post shared by Tasty that got some good engagement. For example, Facebook has pushed the following video up my News Feed either because I might have viewed similar content earlier or because of the massive engagement it has received. You can leverage AgoraPulse’s Social CRM feature to find them.

Organization 128

Organization How To Hubspot Feed 128

Convince & Convert

JULY 12, 2011

For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives?

Jive 148

Jive Lithium Social CRM Yammer 148

agora pulse

NOVEMBER 6, 2017

A social media monitoring tool helps you stay in touch with your followers and listen to what people say about you and your industry. Some tools just give you the basics while others provide a more comprehensive, social CRM style solution.

Social Media 119

Social Media Tools Geotagging Social Media Management 119

Laurel Papworth

JUNE 17, 2012

For example, I added the browser button so that when I am on Twitter it shows the tweeters Klout score live with the tweets. See the K button below: Klout is fed into most of the main social media monitoring systems. Social Media Monitoring stations such as Radian 6. Klout integrated into the Browser. Thanks Klout!

Klout 101

Klout API Influencer Social CRM 101

Janet Fouts

JANUARY 28, 2018

In terms of its features, it has what you’d expect from an all-in-one social media management tool: Publishing and scheduling. Social inbox for monitoring your mentions and engaging. Monitoring/ social media listening. Social media analytics and reporting. Social CRM tool. Collaboration tools for teams.

Social Media 217

Social Media Tools Marketing Collaboration 217

Convince & Convert

JULY 29, 2012

This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives.

ROI 140

ROI Social Media Social CRM Survey 140

Buffer Social

NOVEMBER 14, 2018

” – Whitney Reynolds, Director of Social Media, Kimpton Hotels & Restaurants. “It means we don’t have to start from scratch with every conversation on social. “It means we don’t have to start from scratch with every conversation on social. “We treasure this information,” Whitney said.

Social Media 111

Social Media Hotels Marketing Social CRM 111

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). A social business is a sharing business.

Wiki 102

Wiki Hotels Social CRM Retail 102

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme.

Klout 161

Klout Nielsen Influencer Social CRM 161

Pixlee

JUNE 6, 2017

However, social proof exists mostly because humans are social creatures who take cues from those around them when making decisions. 5 Different Types of Social Proof. When a celebrity wears a shirt, drinks a soda or visits a location, it’s all the social proof many consumers need in order to do the exact same thing.

Badge 42

Badge Marketing Aggregator Influencer 42

Convince & Convert

AUGUST 19, 2010

How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Julie Robinson RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing. Awesome post!!

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

NOVEMBER 15, 2011

Too often, we try to wield these case studies as a crude evidentiary weapon, trying to persuade ourselves or our superiors that our belief system around social media, social business, social CRM and all that jazz is in fact correct. Social Media Case Studies – The Crack of the Stat.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Jeff Esposito

APRIL 4, 2011

Now I have no insight into how the tool will be packaged or sold by the folks over at Salesforce, but I bet that it will be tightly packaged with their CRM services. If Salesforce makes Radian6 exclusive to their clients, Oracle users (for example) will have to consider switching vendors in order to continue using Radian6.

Radian6 52

Radian6 Social Media Social CRM Company 52

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Well, I’ll try to keep the answer short because complete answer is a long one. Is the same true in adoption of new technologies? Great question.

Social Media 116

Social Media Strategy Consultant ROI 116

Jeff Esposito

JANUARY 5, 2012

Best Buy Manager Dismisses Best Buy Twitter Customer Service, Says “It Could Be Anybody” – this is a perfect example of how companies should make sure their policies in a public and social space (especially if you advertise one on TV) to the yeoman employees. While I would love to say I feel bad for Best Buy, I do not.

Library 30

Library News Social CRM Policies 30

Net-Savvy Executive

MARCH 30, 2011

Aquisitions say something about the segmentation of social media analysis. The Radian6 deal says a lot about interest in social CRM, or the integration of social media monitoring and customer relationship management. Competitors need more than a me-too monitoring platform to win.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 27, 2010

I have 4 regular monthly guest posters on SocialFishing, one for each week of the month, each having a particular angle to discuss regarding social media and associations/nonprofits, and it's rounded out the blog really beautifully. Made it better than we could ever do on our own!

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Bare Feet Studios

AUGUST 31, 2011

We now have lots of data about how people behave on social networks and lots of good examples of campaigns and strategies that produce positive results. But because the territory of social networks in general is still confusing and overwhelming (understandably so!), many businesses tend to copy rather than investigate.

Social Media 71

Social Media Foursquare Discount Social CRM 71

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 138

CSR Social Media Strategy Consultant 138

Mindjumpers

JANUARY 22, 2013

During especially the past 6 months, we have seen many examples of Facebook “storms”, where thousands of people will “like” a negative customer comment on a brand page within mere hours. Taken by the Facebook “storm”. All due to changes in Facebook’s EdgeRank algorithm that calculates content relevance.

Social CRM 217

Social CRM Brands Social Media Twitter 217

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares.

Social Media 155

Social Media Policies Consultant Social CRM 155

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm?

Research 194

Research Data Social CRM Wikipedia 194

Hootsuite

JANUARY 24, 2024

These templates help streamline communication and ensure a consistent and efficient approach to addressing inquiries, comments, reviews, and other forms of engagement on social media. Why are social response templates so handy? Save time Social response templates save valuable time by giving you plug n’ play, ready-to-go responses.

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Strategy Statistics Metrics 117