Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Customer service?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 22, 2010

(photo by Mixtribe) More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends The Metrics of Social Media (Danny Brown) Putting the I in Social Media (Danny Brown) The True Meaning (..)

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

MARCH 3, 2010

Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand? Interesting thoughts via @jayber here: [link] [link] arikhanson What does the Exact Target/CoTweet marriage mean for you and your brand?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener.

Social Media 141

Social Media Consultant Strategy Organization 141

Mindjumpers

OCTOBER 24, 2011

Here are two studies called “ The Social Breakup ,” and “From Social Media to Social CRM ,” by ExactTarget and CoTweet and IBM Business Value, respectively highlighting customer behaviour in social media. Mind the Social (Perception) Gap.

Study 187

Study Social CRM CoTweet CoTweet 187

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117