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Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. marketing content. Design for your ideal market.

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What drives participation in a social network?

Direct Marketing Observations

No one likes to create content in a vacuum. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. What is the common theme there? Validation. Simply put, what we do in our communities needs to be validated.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. High chance of going viral?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Viral Marketing > 7 Traits of Highly Effective Viral Videos 7 Traits of Highly Effective Viral Videos by Tamar Weinberg on January 28, 2010 Share In the past few years, video has come a long way.

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We live in strange times…

The Way of the Web

I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content. And I’ve seen police forces change from engagement to enforcement on social networks.

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Occupy Wall Street – The Revolution is Twittervised

Laurel Papworth

And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations). The Ripple effect sees content move from Twitter to YouTube to Facebook to Livestream to Tumblr, to Google Plus.

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The Future of Link Building

Kikolani

For online marketers, this spells doom to once effective but fishy link building tactics such as article spinning and unnatural keyword insertions, among others. What is encouraged now by Google and search engines are methods that promote high-quality and shareable content related to your niche. Content Marketing.

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