Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Direct Marketing Observations
APRIL 27, 2010
No one likes to create content in a vacuum. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself. What is the common theme there? Validation. Simply put, what we do in our communities needs to be validated.
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Convince & Convert
JANUARY 14, 2016
I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. marketing content. Image via BigStockPhoto.com. Fun is human.
Justin Levy
JANUARY 20, 2010
It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy. Brands could definitely learn from this.
The Way of the Web
AUGUST 10, 2011
I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content. And I’ve seen police forces change from engagement to enforcement on social networks.
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. Humans can relate to emotional content, and laughable content is always golden. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. Accelerated by MaxCDN Content Delivery Network.
Laurel Papworth
OCTOBER 1, 2011
And in other news, San Francisco subway shuts down cellphone signals to stop social media organisation of civil protests and Braunschweig, Germany bans flash mobs (using Facebook to organise sudden demonstrations). The Ripple effect sees content move from Twitter to YouTube to Facebook to Livestream to Tumblr, to Google Plus.
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