Foundations for integrated digital marketing
Sherrilynne Starkie
JANUARY 20, 2020
Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Because with integration comes real power. Earned Media).
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