Dave Fleet

JULY 5, 2010

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. Update: Sysomos has confirmed the acquisition. Acquired by.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

AUGUST 10, 2010

Influence mining is primarily being used in two corners of the social Web – for identifying and engaging with categorical or brand authorities; and for adding information to customer service interactions. JB : How are companies incorporating influence metrics into their marketing? What’s going to happen next?

Social CRM 134

Social CRM Influencer Klout Social Media 134

SocialFish

APRIL 1, 2011

It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang). The Art of Social. Things Companies Don’t Want to Hear about Social Media (Sysomos). 10 tips for social media introverts (SBOSM).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Koka Sexton

DECEMBER 28, 2012

Since I started at InsideView in 2010 the goal has been to put a dent in the sales ecosystem around the company and the product. Up to recently my mission was to do this through social media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. teens using Twitter, compared to 66% engaged in texting. Since then,023% of all Tweets include location data, according to Sysomos. Don’t get me wrong. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200