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Giles Palmer on Old vs. New Work Ethic

Oktopost

Watch the recording: Want to hear more from renowned marketing leaders? He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here. Meet Giles Palmer.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. To improve the performance, morale, and efficiency of your staff members, you can integrate this software with your company’s productivity systems.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus. There are WAY more companies than this.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. A great example of a company that did just that is Coca-Cola.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. They could be saying something positive or negative about your company. Attensity is a social analytics and engagement platform specifically designed for very large companies. Crimson Hexagon.

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Profiling your social customer

Jeff Esposito

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. Crimson Hexagon – Has one of the nicest dashboards I saw.