Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Successful companies in the world make huge profits every year because they use the best social media monitoring tools to understand their markets, monitor reach, listen to their customers’ needs, and track engagements. The company was founded by Thibault Hanin and Loic Moisand in 2006.

How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. A great example of a company that did just that is Coca-Cola. Image via BigStockPhoto.com.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me.

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. And the software companies themselves make it worse by not being specific about their capabilities and areas of focus.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Attensity is a social analytics and engagement platform specifically designed for very large companies. For a large company, there is far too much to do this manually. Crimson Hexagon.

Profiling your social customer

Jeff Esposito

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. Unfortunately if you can’t find time to start developing a profile of your social customers, your company will eventually find someone who can. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.