Waxing UnLyrical

DECEMBER 14, 2016

Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media. Source: Nielsen Global Trust in Advertising Survey. Introduce a training program to enable employees to really benefit your business. How does it figure in PR?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Oktopost

JUNE 9, 2020

For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can also ask for training to make sure you’re using all the features to the best advantage. • Competitive analysis: How does your brand stack up to the competition? •

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

FEBRUARY 7, 2011

How can you “train&# your CEO to use social media productively? Social media marketing is about building a reputation that you can trade on to boost other marketing efforts.&#. Use your community to help you promote your products…Customer advocacy drives sales.&#. Not directly, anyway. by iMedia Connection.

Social Media 199

Social Media Tools Tips ROI 199

Webbiquity SMM

JANUARY 17, 2011

What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. Roundup of the Top Internet and Social Media Statistics by Awareness Community. Sales People Want Social Media Training - but Aren't Getting It. And much more. percent just a year earlier—a 43 percent increase. 40 percent of U.S. 25% of U.S.

Research 212

Research Social Media B2B Marketing 212

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training.

Social CRM 147

Social CRM Twitter B2B CoTweet 147