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Social media SWOT analysis: what it is and how to do it

Sprout Social

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Why do a SWOT analysis on social media?

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. The best way to use it is create a hashtag, explain what you are trying to accomplish, and have your followers tweet away. Tamar is also the author of The New Community Rules (July 2009).

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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

The social media strategies you use on every other channel won’t work on TikTok. TikTok is vastly different from every single other social media platform, yes. It also means that the problems you struggle with on your other social channels don’t apply here. Treat trends as your own personal idea repository.

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Content Curation Tips: 6 Places to Find Content to Share on Social Media

Writtent Blog

To inspire you to approach content in a campaign mindset, we’ve curated some brilliant ideas on how you can find the best resources on social media networks and other web hubs: Twitter. If your company isn’t already using TweetDeck for social media management, it’s likely time to invest in the tool. Create a Twitter List.

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Building a Powerful Brand Ambassador Program Featuring Sylvia Choi of Yakima Racks

Pixlee

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

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50 content creator tools you need to know about

Sprout Social

Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling. The best creators humanize brands—and social media as a whole—and are capable of rallying their formidable fanbases at a moment’s notice. Simple as that.

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