Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? How about a bitchy tweet on Twitter? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community.

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Communities Comments Badge Airlines 112

Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Two, how can Twitter make money? Question two comes from Question one (in part) - if Twitter doesn’t find a way for us to show we value it, it will fold/go under/dead pool, and that would be a shame. .

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Twitter API Badge SMS 99

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. For Radar : A warm look at history of the online community. More in Social Media is Not An Experiment. An exit event pre-shutdown.

Sites 81

Sites Social Media Social Networking Mobile 81

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. As a relative newbie to the “virtual&# world, our business model is being very successful.

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Social Media Strategy CoTweet CoTweet 121

Kikolani

NOVEMBER 29, 2010

Follow her @adriarichards on Twitter. Follow her @alexasamuels on Twitter. Follow her @alibrownla on Twitter. Her latest posts include A Review of the Freelance Writer’s Guide to Finding Work When Bills Are Due , Change the Future of the World , and a Freelance Writing Guide: Ten Steps, Tons of Resources.

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Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

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Social Media Social CRM Loyalty Web 2.0 128

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

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Facebook Virtual World Foursquare Banking 105