Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? James and I first met a few months ago through mutual friends. They listen a LOT. Then they plan.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

DECEMBER 28, 2010

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. I actually have a bunch of them.

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Class Creative Commons Postrank Flickr 237

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. These fine folk did: Jan.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. D’oh, you say. And especially if you have a theme where the font size is fairly, shall we say, petite, it helps immensely. An image speaks a thousand words.

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Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. In other words, something very unusual. Do you really need another reason?

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Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. Were they paid? Did they understand/use full disclosure, whether paid or not?

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Postrank Campaign Tourism Social Media 151