Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. Convene, converse and collaborate. You're still staring at a screen, but at least you're interacting.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. With free membership open to all women, JaneNation combines social networking with opinion collection. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Convince & Convert

FEBRUARY 5, 2010

link] Social Email Guy By the way: nice crowdsourcing / co-creation / collaboration Chris Rogers I initially like #3 best, however, not a big fan of the screened back logo – i.e. if #3 was a bit less busy, it would be my favorite. I also picked 3 because there was no 4. 2 many words I guess? But seriously, THANK YOU. Incredible.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. Showcase the strides that the company has made for the cause, whether this means funds donated, awareness raised, consumers reached, beneficiaries helped, communities improved, etc. Rally third-party endorsers to help share your stories.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. It gives us the ability to steer the conversation — and we like that. It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

APRIL 8, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life The Key to Social Media Success is Just 2 Letters Crowdsourcing: Beyond the Basics Anonymous Use the iPad to make phone calls… [link] Anonymous Use the iPad to make phone (..)

iPad 136

iPad Content iPhone Wireless 136