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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

The Diagram of a T-Shaped Marketer at Buffer. Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014.

Marketing 108
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Content creators: Who they are, what they do and how they partner with brands

Sprout Social

Aside from content creation, I was also handling community management, customer service and analytics. Even if your company can’t partner with creators at this level, there are still plenty of takeaways from their rise to fame. Social media is home to an infinite number of communities. A day in the life of a full-time creator.

Brands 76
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9 Ways to Immediately Increase Traffic from Social Media

Pam Hughes

Social media can help you build brand recognition, foster a community around your business, and grow your bottom line. Take a look at Grammarly’s company profile on LinkedIn to see how they used the number of customers (30 million people and 30,000 teams) as social evidence. It can also be a key driver of traffic to your website.

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12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

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eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses).

Web 2.0 165
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Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

This diagram illustrates how the several layers are, in reality, often interpenetrating each other, and doing so in a variety of ways. Why do physicians not use the medical literature, rather than relying on the drug company salesman for information about a new drug? A large number of these studies are reviewed in Poole (21).

Sample 130
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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Alternatively, you can use quotes from influencers to complement your content—which works particularly well in shareable graphics embedded in your content. Company News. Your company is ever-changing.