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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” a member of PRSA’s Diversity Committee and assistant professor of communication at Georgia State University, “Students don’t see others who look like them in the places where they wish to work.”. ” ~ Global Alliance.

Issues 100
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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116
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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

Review—and possibly pause—your upcoming social calendar. Review—and possibly pause—your upcoming social calendar. If you’re using a social media scheduler, you’ll want to unschedule upcoming posts. But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. What does that look like?

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How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Marketers love Facebook. If you had any doubt, just go on over to their stats page and see for yourself why it is something you want as part of your marketing strategy. Scroll down to the end of the post for details on how to win.

Facebook 279
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. Decisions are made by ‘committee.’