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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

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Ultimate Twitter Marketing Guide With Tips & Strategies

Keyhole.co

It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. Offer insights, share content, and spark discussions to cement your brand’s presence among an engaged group of sneaker enthusiasts. It’s a potent way to broaden your company’s reach while creating meaningful interactions.

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How to Reap the Revenue Rewards of Smarketing

Convince & Convert

In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. They sing the same song, but in very different ways.

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Should I ask for the CCA agreement?

Writtent Blog

He specializes on IBM Software and the IBM License Metric Tool. If the company finds that any worker supplied by the contractor is not carring out the work satisfactorily or is otherwise physically unfit to carry out the work involved, the contractor shall withdraw such a worker from duty and substitute some other worker in his place.

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Why is Multi-Touch Attribution Right for You in 2020 and Beyond?

Oktopost

73% of all B2B purchases for companies directly involved Millennials , and nearly 40% of those were the sole decision-makers for their team. . B2B buyer committees and purchasing groups. In 2020 , , t he number of B2B digital touchpoints has grown significantly, and not only due to COVID-19. Personalized Customer Experience.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

Next week’s guest is Scott Monty from Ford Motor Company. Taulbee’s company put together and is staffing, right now as we discuss this, the Super Bowl Social Media Command Center. We had the benefit of being involved very early on with the Host Committee. Listen Now. The RSS feed is: [link]. Find us on iTunes too!

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It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. Join or create professional #PRDiversity groups, causes or initiatives. The focus on diversity in the workplace is hardly new.

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