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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 126
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How B2B influencer marketing will grow your brand

Sprout Social

Every member of a procurement team is more than just a professional—they’re people. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. There lies the magic of B2B influencer marketing.

B2B 119
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The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

Consider this the reverse RFP for social media consultants and companies. Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams? Do you know what to look for? Could you sell social media to a client?

Questions 196
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Social Media RFP: Best Practices and a Free Template

Hootsuite

Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP? Company profile.

RFP 143
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4 ways to advance your agency with your social media strategy

Sprout Social

Before a prospective client sends an RFP, they want to know what your agency is capable of. The agency world is hyper-competitive as companies vie for top clients. Track conversations surrounding your competitors and collaborators. Lead by example and let your agency’s social strategy shine through. .

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What you need to know before creating a social media RFP (template included)

Sprout Social

So, you’ve been tasked with creating a social media RFP. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? A social media request for proposal (RFP) is a formal questionnaire used to gather proposals for service or software needs. Why should you use a social media RFP?

RFP 99
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IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

IBM Research: Collaborative User Experience. IBM alphaWorks: Collaborative Development Environments. Business Collaboration Volume 45, Number 4, 2006. Ethnographic study of collaborative knowledge work. Companies consider knowledge workers among their top talent and are looking for ways to improve their effectiveness.