article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

article thumbnail

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

article thumbnail

Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. In 2011 he created the Million Dollar Blog Project and launched his case study blog, Expert Enough. ” I think Maria will be an influence on curators for years to come. Kristi Hines. Marcus Sheridan.

Blogger 53
article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Automating your marketing efforts may be fruitful.

Marketing 264
article thumbnail

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. When it came to interactions with the marketer, only direct interactions influenced sales.

Study 167