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Kmart Halloween Campaign Combines Social Media, Mommy Bloggers, Live Video — and Breaks A World Record

The Realtime Report

To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. Mommy bloggers were invited to view the event live, and it was streamed live on UStream.

Ustream 168
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3 Social Media Lessons from Charlie Sheen

Idaconcpts

Things were going great until he went into Ustream with his Sheen’s Korner. many as 113,251 people tuned into the Ustream program, but this time the social counter worked against him. Thanks to Ustream’s viewer display count, you could see people getting sick of Sheen in real time. It went on for about 1 hour.As

Ustream 176
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14 types of social media every marketer should know

Sprout Social

Examples: YouTube Live, Facebook Live, Twitch and UStream. Disappearing content is a great way to add excitement and urgency to your marketing campaigns. With Sprout, you can share content across major social channels, engage with your audience and track the performance of your social media campaigns from one location.

Types 145
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The New Twitter

Mindjumpers

Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more. If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media.

Twitter 174
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

HOWEVER and it’s a big however, according to my 7 Steps of Social Media Engagement, these look very campaign based. They are streaming live their meetings – think of the Australian Senate Hearings or Parliament Floor but on Ustream instead of public broadcasting. Metagovernment is alive and well. Might not be to you.

Gov 2.0 93
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Learning via the Social Media Game

Bare Feet Studios

Create audio-video stories of your projects and campaigns. Prepend with a # sign, aka a “hash” mark. Have you created your main tag? Are you checking for duplicates? www.hashtracking.com. Media Content. Podcasting. Let users subscribe in iTunes. Do you have a small budget for gear? Can your staff produce this content regularly?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Leave a comment please. Unlikely at best.