SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Ignite Social Media

JANUARY 12, 2018

In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. This means your approach for Pinterest needs to change.

Strategy 133

Strategy Social Media CPC Influencer 133

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Cost-Per-Click (CPC). STEP 2 : Check it often.

Metrics 112

Metrics Social Media CPM CPC 112

Buffer Social

JUNE 16, 2016

We thought it’d be great to share all the awesome insight we’re lucky to glean from the world’s best social media marketers, starting with this simple (and fascinating, revealing, inspiring) question: What is the biggest project you’re working on? Today’s biggest social media projects.

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

AUGUST 22, 2019

Shoppers want to buy healthier foods, but it’s not always easy — a survey of 1,017 U.S. Use paid social to drive traffic to campaign-specific landing pages. Focus on target customers’ needs and create products to solve their problems. When Daily Harvest runs ads, it doesn’t direct people to its homepage.

Marketing 71

Marketing YouTube SEO Engineering 71

Hootsuite

MAY 17, 2021

When setting social media KPIs, be sure they reflect your company’s overarching business goals. In fact, you might even set different KPIs for each social media campaign and each social media channel — this will help you create very specific and data-driven social media reports for all of your social media activities.

Social Media 145

Social Media HootSuite Metrics CPC 145

Hootsuite

MAY 27, 2020

And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Social media goals should align with your overall marketing objectives. Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. Do a social media audit.

Template 145

Template Templates Strategy Social Media 145