Remove Campaign Remove Communities Remove Conference Remove Message Boards
article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I’m trying to understand how such a great campaign could have a foundation that is so unstable. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. So, I peeked at YouTube.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus had amassed a large amount of knowledge about content marketing and created The Sales Lion to teach others about the power of community. I love his blog.

Blogger 52
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

article thumbnail

Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. The great thing about Twitter is that anyone can sign up and easily find his “community.&# Use Twitter as your company office hours.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Thanks for the Radian6 shout-out!

article thumbnail

An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. And now there are Community Pages! Who the heck needs it?

Facebook 277