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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”) The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Share of Voice: Are you dominating conversations about your product or services, or does your competitor tend to take control? Further, SEO is an inherently competitive craft.

Analysis 106
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Prep work for your social media business presence

Socialmedia.biz

Some companies take on social media to put their brand in the spotlight, generate leads, promote products or services, or interact directly with customers. Megan has several years of experience on the topics of small business marketing, copywriting, SEO, online conversions and social media. Who are you hoping to reach?

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? However, Paul May, founder of Buzzstream made a case at Content Marketing World 2013 that it’s a best practice for earning the SEO credit you deserve. Start Iterating. Dan Fielder of Sticky Content doesn’t think so. Take What’s Yours. Asking for backlinks.

Content 72
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. I don’t blog about new products unless it suits me or my readers. It’s a bi-product of compensation schemes that reward quarterly performance. Answers Yahoo!

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

What factors – ideation, production, promotion – are key to realizing a return on your investment? Long Term: SEO impact for campaign related keywords as well as across the board. What factors – ideation, production, promotion – are key to realizing a return on your investment? Where should companies new to big content focus?

Strategy 153
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

For example, your website, without a doubt, needs SEO. SEO and social media are two entirely different things. Social media needs to be coupled with a creative strategy for maximum effectiveness, especially as everyone and their mothers join these sites and services to market themselves, their services, or their products.