The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. Brands should be using the unique features of Instagram Stories to further engage their audience (i.e.

5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

As goes for the user, so should go for brands. We all know we need to feature submissions from our fans in our content strategy somehow—it’s what keeps them posting about your brand! But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

That prime real estate features the best content the brand has access to: the stories their customers are sharing on social media. After selecting posts that meet their brand criteria, they’re able to feature a dynamic and engaging collection of inspiring images featuring real fans from that day. This live content display creates brand affinity for Big Sky and encourages their fans to share their stories, amplifying the word-of-mouth power of social sharing. Brand Marketing

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Here are three smaller brands that are doing just that!

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door. If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer. SproutSocial A1: Definitely visual UGC! A1: Our clients love featuring UGC submitted by happy customers after they return from a trip across all their social channels.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding. Geotag.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. For brands, the company logo is usually the best avatar choice. Many brands use a blog as a way to share engaging content with their audience and establish their industry expertise. Brand advocate.

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