5 Ways to Tell Your Brand Story with Instagram Stories

Sprout Social

But, sadly, not all user generated content (UGC) is created equal, and when your brand has a defined visual identity, that can be a problem. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging. Let’s say you want to geotag an Instagram Story you’re about to put up, but there’s just no visually appealing way to work it into the content.

The Complete Guide to Instagram Stories for Brand Marketers

Ignite Social Media

You can leverage influencers on Instagram Stories by having them seed UGC, drive clicks to eCommerce and by highlighting events. Driving Clicks for eCommerce: Influencers optimizing content for web traffic through the swipe up feature Seeding UGC: Influencers prompt followers to share content that focuses on your brand Promoting an Event: Influencers share their journey getting ready for an event, raising awareness and inviting followers to also attend.

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Streaming a live event by definition involves a layer of interactivity, Brands can kickstart a new wave of Coachella success by reaching out mid-concert, with new events, technical breakthroughs, and UGC-focused shopping experiences made possible through a sense of community driven by live-streamed stages and sets. Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye.

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

With thousands of geotagged photos submitted every month, Breckenridge recently found an avenue to monetize these photos, putting them to work as advertisements. Diverse and authentic user-generated content (UGC) tells the best story the brand can to their audience, but it also enables them to adapt their brand message as conditions change. Imagine a day on the slopes followed by an apr è s-ski drink at a picturesque lodge, all accompanied by your close friends.

Quick Tips for Making the Absolute Most of Your Hashtags

agora pulse

Geotag or add locations relevant to your post or business (i.e., A number of businesses slap a #[insert brand name here] onto their posts and hope it’s enough to get people talking and the user-generated content (UGC) rolling in. The Bar Method’s #wheredoyoubar encourages followers to create and submit UGC; it’s fun, engaging, and prompts them to be creative, too.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

If you don’t have the resources in-house, ask for permission on Instagram to use geotagged posts or hire a freelancer. SproutSocial A1: Definitely visual UGC! A1: Our clients love featuring UGC submitted by happy customers after they return from a trip across all their social channels. It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right?

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Geotag. User-generated content (UGC). Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. You’ll be able to drop terms like a pro.). Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Geotag. A geotag is a specific location added to a photo, video, or other social media post. Geotags can expose your posts to more people, since content is often searchable by location. Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page!

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