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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

While surprise sets are now the norm at festivals, the experience isn’t just about the music or even the FOMO (fear of missing out) anymore, as music and culture festivals have evolved into the place for brands to connect with their hard-to-reach millennial fans in a meaningful way. Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Brand Marketing

How Ski Resorts are Winning with Community-Driven Marketing this Year

Pixlee

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Brand Marketing

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How to accelerate Instagram growth (without buying followers)

Sprout Social

It’s a place where people create, share and interact with both their friends and their favorite brands. As with any social platform, brands that want to get the most out of Instagram need a substantial following. 70% of Instagram’s hashtags are branded.

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#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This makes marketing for travel professionals easy, right? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door. SproutSocial A1: Definitely visual UGC!