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The pros and cons of social media

Sprout Social

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent Blog

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Quora is 2013’s answer to the crowdsourced question-and-answer forum.

Tools 91
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A New Twist on Content

Social Media Marketing

Your marketing team and agency has just been put on notice. Over the last 100 days, Kraft Food's Oreo brand has been sharing a steady stream of some of the most creative and engaging content I've ever seen. We need to stop thinking like message-driven marketers and more like human beings. I hope you're paying attention.

Content 168
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What to Post on Instagram: 15 Creative and Engaging Ideas

Hootsuite

Good Instagram post ideas promote your brand. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. It doesn’t matter if your brand is big or small. Great digital marketing provides viewers and readers with valuable, engaging content.

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30 Low-Cost Ideas for Content Marketing on a Shoestring Budget

Writtent Blog

If you ever want to really annoy a marketer, tell them that content is low cost marketing. Content marketing can take hours and some serious elbow grease, which is why we’ve curated a list of 30 brilliant ways for you to make a maximum impact in the least amount of time possible. Answer Questions. Welcome Guest Posters.

Cost 102
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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Consider Company Campaign Hashtags that are created for Branding. Some companies try to get people to use a #hashtag as a brand awareness exercises. TIP: this type of hijacking of community discussions never ends well for the brand concerned.

Hashtag 111
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47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

But more than that… …It ignites a flurry of conversation around your brand. If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Listen to what your followers are saying about your brand.