article thumbnail

Should My Business Bother To Have Social Media KPIs?

agora pulse

And yes, you should bother to have social media KPIs. The first is that many businesses now see the potential value of acquisition and retention that social media may bring to their business and want to amplify it. Which Social Media KPIs Should I Measure? Engagement. Conversions. Web Traffic.

article thumbnail

Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

How a Facebook page might save a company in Brand disgrace! The backlash was enormous on social media sites such as Twitter, on Facebook and so on. If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. They are now facing up to a $1 million dollar fine. (

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Make More Money Blogging

The Social Media Hat

Editor's Note : Don't use The Social Media Hat as an example. Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Site / Social Sponsorship. For instance, I created a listing for The Social Media Hat. I then submitted all of my social profiles.

Adsense 60
article thumbnail

Snapchat Advertising 101: How to Run Effective Snapchat Ads

Hootsuite

You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. Custom GeoFilters are popular with cities, universities, and other public locations, who can create community Geofilters for free (provided there are no brand logos).

article thumbnail

Getting Started With Facebook Ads

Lucy Hall

It's the largest social media site on the planet with over 1.3 Facebook ads can be bought per click (CPC) or (CPI) this means that you pay per click through or amount of impressions your ad generates. Would you like to know EVERYTHING you need to know about Facebook marketing in order to grow your business or personal brand?

CPI 60