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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. You have self-published both of your books. One word: mobile. Better marketers and better individuals.

Marketing 199
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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. You have self-published both of your books. One word: mobile. Better marketers and better individuals.

Marketing 100
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Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

In this Marketing Fit interview, Chris covers everything from his top productivity tip to what he’s learned self-publishing two books to what tactic he wants to banish from marketers’ toolboxes. You have self-published both of your books. One word: mobile. Better marketers and better individuals.

Marketing 100
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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

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The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

Everyone wants to know what the magic metric or metrics are to track website engagement. But here’s the secret (and it’s not 42): “THERE IS NO ONE METRIC OR SET OF METRICS THAT WILL WORK FOR EVERY ORGANIZATION.&#. Our success metrics or business goals for the website center around: • Donations.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing.

Marketing 265
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. The Inside Line on SEO (SEO Book): Aaron Wall tells you how to find the signal from the noise when picking up SEO for the first time. SEO: Strategy.

Marketing 279